The provider's new software “ Prime Account IQ System” uses sophisticated machine-learning models to collect user information and detect behavior patterns on their accounts. But as these streaming providers start getting serious about password sharing to recover financial losses, Adobe claims to have the solution to their Achilles heel - and it relies on collecting a lot of your data. Abobe's New ‘Prime Account IQ System' Aims to Tackle Password SharingĪs inflation rates reach a four-decade high and consumer spending takes a dip, big tech is bracing for impact – and major streaming services like Netflix and Disney+ aren't exempt.
But with the streaming giant currently testing its own account-sharing feature, Adobe's high-tech development might have come a little too late. Sidestepping the inconvenience of strict device limits and multi-factor authentication, Adobe's new solution might be able to resolve the issues of Netflix's current strategy.
But aside from making your system more vulnerable to hackers, Adobe's own research suggests the practice can be costing streaming services in the US around $25 billion in annual revenue. Password sharing is a cybersecurity nightmare. As Netflix continues to wage its war against password sharing, computer software company Adobe has decided to cash in by producing its own machine-learning software aimed at solving the problem.
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